5 favorite fonts with glyphs12/7/2023 ![]() You might have thought much about the fonts you use in your business plan. For example, If you’re starting your own business and writing a business plan. Larson found that the document with better font choice took less time to read and led to increased cognitive focus and a “stronger sense of clarity.” Start the free quiz now!įor example, typography impacts how people perceive content.Ī recent study conducted by MIT psychologist Kevin Larson showed subjects two different print layouts: one designed with poor typography and another designed with good typography. ![]() Some strategies can help you create a more powerful brand identity and marketing messages.ĭiscover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger. The good news is that you don’t need to leave typography (the art and technique of arranging type to make writing legible, readable, and appealing) and the best font to chance.
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